Monica M. Jaramillo

Monica M. Jaramillo has flown in Zero Gravity with Pepsi and surfed Kelly Slater’s Surf Ranch with Airbnb to name a few brand deals. A 20+ year industry veteran specializing in event marketing and branding, Jaramillo has executed countless unique, memorable A-list events, brand campaigns and celebrity procurement deals. Jaramillo co-founded the entertainment marketing firm, LABEL the Agency with clients and client projects including Airbnb, Los Angeles Times, Cedars-Sinai, Fox, Netflix, Seratopical by Sera Labs – Nicole Kidman’s Beauty line, Carvel, Virtue/ Vice Media, Beverly High Rye whiskey, A Sense of Home, UCLA Visionary Ball, Voice For The Animals, BLKOUT Walls, Team IMPACT, Friendly House, Friends of Semel Institute, Songwriters of North America, and the Luskin Orthopaedic Institute for Children in Alliance with UCLA Health.

She was previously a Vice President in the Brand Marketing division of PMK BNC, working on such clients as Audi, DIRECTV, American Express and Samsung. Prior to PMK, Jaramillo managed PR, special events, and celebrity engagement initiatives at NMA/Corbis Entertainment, a Bill Gates company. Among her clients were the Heineken portfolio, American Cancer Society and General Motors. She also spearheaded talent negotiations and global media for SodaStream’s 2014 Super Bowl campaign, starring Scarlett Johansson. Prior to Corbis, Jaramillo worked for Full Picture, the producers of Project Runway, where she focused on lifestyle brands and special events. Jaramillo’s career began in 1998 at Rogers & Cowan, working for co-chairman Paul Bloch. At R&C she represented such A-list talent as Bruce Willis, Eddie Murphy, and Anthony Hopkins. A Southern California native, Jaramillo graduated from the University of California Los Angeles with a degree in Political Science, and currently resides in Los Angeles, California. In addition to volunteering with ASOH, she donates her time to Nourish LA and the Exceptional Children’s Foundation.